Which of these products failed to get one buyer?

In this post, I will give you two examples of products/services I developed and offered in the past year. One had zero customers and the other had 20 customers. I will also tell you what the difference between these two products are so you can know what kind of products sell and what kind of products bomb and become utter failures. Let’s see if you can guess which was the disaster product before you finish reading this post

The First Product

The first was a wedding website design service I started with my wife. One day, I noticed that she spent hours looking at wedding websites put up by her friends on Facebook and I thought that it would be a good idea to start such a service. We decided to build and develop wedding websites for couples-to-be. I had a some expertise in Flash and I could easily contract some of the design work to offshore providers.

The website was set up, all the SEO work was done to rank for the necessary keywords, a Facebook Page was set up and it has about 805 fans today. All was set for launch, so now let me tell you about the other product I started in the past year.

The Second Product

Some of you know I am also a Software Developer during the day and James Tayo, the Entrepreneur blogger at night. My developer alter-ego had to study for a specific certification in SAP Business Intelligence which is the software that a lot of Fortune 500 companies use to manage their business processes.

In the course of studying for that certification, I noticed literally thousands of people on forums and discussion sites had a difficulty getting a job in SAP. This was mostly due to the great package SAP consultants get and the high demand for such consultants. It was also a very competitive market, and I knew that a lot of these people will benefit from using personal branding and social media to get ahead of the competition.

This was how another idea came into my mind to set up a membership site that will tend to this audience and show them how to use the cutting edge strategies of blogging and personal branding, that we so take for granted, to get their first SAP job. In this case, I set up a membership site using Wishlist member and Wordpress, produced the content in multimedia format (video, audio and text). I got two big bloggers in the field to promote the product and send me some traffic. All was set for launch day.

Which product bombed?

Can you guess which product bombed and had zero clients and which went on to get 20 customers and 2 sign-ups a week?

As I write this post, I actually changed my mind, I was going to reveal which was the disaster product but I want to know your thoughts on this one. Please leave a comment and tell me which product you think did well and why you think it did well. I will reveal the answer in my next post.

A gift for the winning comment

This sounds like fun but to make it worth your while, I have decided to give the winner a gift.

There will be one winner and that will be the person that I feel is the closest to the correct answer. The winner will get a $20 iTunes Gift Certificate or the cash equivalent by Paypal. The winner will be revealed in the next post.

I look forward to reading your comments.