I may be biased, but blogging is the ultimate vehicle for any entrepreneur.
“How so, Jake?”
It’s actually pretty darn simple. Society lives on their laptops, tablets and smartphones. Everyone’s so used to being online, 24/7/365. Think about it.
Have you ever been out to eat and just stopped and looked around? What do you see? Kids glued to their iPhone, and parents not far behind. No one’s paying attention or enjoying family time. There’s no conversation. We’re addicted. It’s pathetic.
“What’s your point, Jake?”
My point is: it’s never been busier or louder on the internet. It’s incredibly hard to be heard. We’re consuming so many websites, blogs… so much information… we’ve pretty much seen it all by now.
Everyone has a blog. Everyone has a website. Everyone has an opinion. And most certainly, everyone’s trying to sell you something. We’re immune to it. Ad blindness. If it looks like there’s going to be money involved, we’re clicking the back button so fast our head spins.
Know what I mean?
I promise, I’m getting to my point. It’s hard to be heard. And this is why a blog is the ultimate sales tool. It’s the absolute best way to grab a bullhorn and demand your audience’s attention. Why? Because you’ve got complete control over what you say, how you say it, and who you’re saying it to.
See, don’t take this the wrong way… I’m not insinuating that any old blog will make your vision automatically become a reality. What I’m saying is a blog, when done right, can make your wildest entrepreneurial dreams come true.
With paid advertising, you’re always at the mercy of the big dogs you’re buying ad space through. You’re playing by their rules. Which tend to be very much along the lines of, “don’t do anything too risky that might make us look bad.”
As a result? You’re stuck preaching vanilla one-liners to a distracted audience who could care less. Again, hard to be hard. Which means, hard to turn a profit.
Back to your blog, though. Here, you’re in the driver’s seat. You can go fast, and even take the road less traveled.
That’s what I’m suggesting. Build a unique blog. One that’s memorable. One that turns heads and gets people talking. One where Alice is forced to share what she just witnessed with Timmy. And Timmy goes and Likes it on Facebook. And four of Timmy’s Facebook friends end up emailing a link to their buddies.
That’s how you get your blog to go viral and bring you eager buying beavers, without spending money or spinning your wheels. Really, when I say a blog’s the premiere way for you to crush your entrepreneurial vision, what I’m really saying is a blog with strong, compelling copywriting is what I’m suggesting. That’s how you get paid in the shade.
Assuming you have a clean, user-friendly blog, how does one entrepreneur go about getting smoother with their words? Here’s how: hire a coach. A mentor. A teacher. An expert. Someone who has already mastered their language. And leveraged that seductive communication skill to bring their product or service to market at an alarming rate.
It makes sense, right? Think about anyone who’s uber successful in pretty much any market or niche or area of life. Guess what? I bet they’ve hired multiple coaches or mentors to get where they’re at today.
Athletes, actors, CEO’s, doctors, lawyers, you name it, the successful people will claim it: coaching flat-out works. No, it doesn’t just work, it’s a necessary part of evolving to where you want to be in life and business. Period, end of story.
If you ask me, the formula for creating a 6 or 7-figure brand through blogging looks something like this: the right blog plus the right mentor plus hard work plus consistency equals making bank like the big boys. Pretty scientific, eh? Yeah, I thought so.
A quick recap:
- Understand the severity of the situation: nobody cares about what you’re selling, so you have to figure out how to make them care.
- A blog is the ultimate money-getting vehicle because you have full control over your marketing message.
- But a blog in and of itself won’t take you very far. To reach your goals and live out your dream, a little something called web copy should be your new virtual best friend.
- The quickest, easiest and most surefire way to learn copywriting is to hire a coach who has already mastered it themselves.
By the way, in case you need help creating the blog in the first place, I prefer to use a drag-and-drop website builder called Weebly. If you click my partner link here, I’m happy to offer free lifetime tech support, just as a thank you for the commission that will make me.
Just drop me a line below if you end up buying through my link. Much appreciated.
Otherwise, build a blog, grab a coach, and start being heard. Your vision will thank you.